The Ordoo mission is to save busy people time ordering food and drink. When an Ordoo user places their order they decide when they want it and just swing past and pick it up. This seamless collection experience is shifting customer behaviour to expect this heightened convenience.

However, our mission is not complete if we cannot save our partner venues time as well. After all, they are some of the busiest people we’ve met! It may not be obvious but we centre the majority of our Research and Development on improving the operational processes of these venues. If more customers can be served in busy periods then everyone is happy. So how does our digital ordering platform achieve this?


We’re disciples of the Just-In-Time and lean manufacturing theories. The Ordoo platform generates, quantifies and manages customer demand before products are made. The tablet app then facilitates the production and management of orders so that finished products are delivered to the customer ‘just in time’. This reduces throughput time and creates the potential for greater output and quicker response to customers. Efficiency of staff is also improved, which is the key to productivity and efficiency in the food and beverage industry.

When developing our platform we analysed the most effective ways to manage orders in the confined environment of a typical venue. It was clear that using a Kanban scheduling system would emphasise what to produce, when to produce it and how much to produce. In simplified terms, Kanban is a visual system for managing work moving through a process – the “value stream”. It is a system for visualising work, reducing waste by limiting work-in-progress, and maximising customer value. This methodology originated from Japanese car manufacturers in the 1940s, where employees would pass around a card ‘Kanban’ between teams. Fast-forward to today and the same techniques are being used digitally to manage software development (Microsoft), clothes shopping (Zara) and Supermarkets (Tesco). Ordoo chose to adapt this indisputably outstanding methodology to the food and beverage industry.


We believe the key benefits of adopting the above methodologies within our technology are:

  1. Order management can be viewed in a visual, concise and organised manner
  2. Bottlenecks become obvious and people can collaborate to optimise the whole value chain rather than just their part
  3. Cycle time is reduced since the team’s workflow becomes optimised
  4. Quality products can be continuously delivered

These benefits combine to provide significant efficiency savings. Ordoo customer must order and pay in advance, which means that all digital tickets have already bypassed the payment bottleneck in venues. All staff need to do is what they do best – make great food and drink products and serve customers! In just two clicks on a tablet, staff members can process orders. When positioned in the correct place operationally, more customers can be served in busy periods. Research conducted across 3 partner venues suggested that implementing the Ordoo platform increased order volumes by 8% each hour.


Food and drink venues make 80% of their revenue in 20% of the opening time. This means the busy times are critical and shaving of redundant processes and streamlining operations are essential. Technology is changing every aspect of the world around us and it’s about time that we harness it to make ordering food and drink more convenient. Ordoo has only just scratched the surface of what’s possible. Join the platform and work with us to shape the future or ordering and change the point of sale.

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Read and consider the benefits of mobile ordering to customers and venues alike. We've distilled our insights from years of experience in the industry. Mobile ordering is here - be prepared! 

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