Over the past few weeks, I’ve been undertaking a research project to improve our understanding of our target market of small to medium coffee chains. First off, I interviewed 10 current and prospective customers (thanks if you’re reading) and then quantitatively confirmed their needs and problems. The result (below) confirmed that we’re on the right lines but needed to tighten up the messaging.

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Using the ‘Jobs To Be Done’ framework, we identified over 100 customer needs and eventually confirmed the 6 needs below were the most important and unsatisfied. Ultimately, customers of small/medium chains are looking to increase their most profitable sales.

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C: Identify prospective customer attributes

D: Reach new pre-qualified prospects matching key criteria

E: Maximise the efficiency of marketing spend (minimise CAC)

N: Increase the likelihood of reactivating lapsed customers

O: Increase the likelihood of repeat purchases from current customers

P: Increase the likelihood of more frequent purchases from current customers

As a result, Ordoo are emphasising how our service increases a venue’s profitable sales. We must use our customer insight to increase customer frequency, average spend and word of mouth referrals.  

The future of ordering is online – A study by the Interactive Advertising Bureau shows “about 69 percent of consumers order food online using a mobile device” rather than ordering at the venue or over the phone.

Ordoo venue value proposition video– Following our recent research study, we’ve attempted to capture the value we’re creating for our partner venues in a simple video.

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Read and consider the benefits of mobile ordering to customers and venues alike. We've distilled our insights from years of experience in the industry. Mobile ordering is here - be prepared! 

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