The benefits of including a restaurant mobile ordering app are bountiful. In fact, we have already shared seven of them in this post. However, whilst there are plenty of benefits of implementing this type of technology, the question still remains: Is it really right for YOU?

Sometimes it is easy to get swept away with new technology or “solutions” to all that is wrong with your business without thinking whether is really is all it’s cracked up to be. You can throw time and money at something that is ultimately now going to work for you.

However, the buzz around restaurant mobile ordering apps is not new. Rumours were swirling around hospitality news sites as far back as 2010 before it reached fever-pitch last year. Fast forward to 2017, and it seems that implementing a restaurant mobile ordering app now no longer makes you a market leader.

Rather, not doing it could leave you lagging far behind your competitors.

Moving from a ‘nice to have’ to an essential tool has mainly been driven by market leaders like Starbucks and McDonalds, but whilst you may feel that this technology is only for the ‘big boys’, this couldn’t be further from the truth.

Whether you are an independent or a small chain, you are the right size for mobile ordering.

All customers demand the same ease, convenience, and access to their favourite food and drink regardless of venue. In order to succeed in the current market, and build the customer loyalty and fan base you crave, you need to provide the solution to these demands.

If busy periods see queues forming, then valuable customers could be walking away. Waiting too long in line is listed as the second biggest customer complaint. After just five minutes customers start to rethink waiting and their purchases, and many will simply walk out if the wait exceeds ten minutes.

Mobile ordering not only reduces this wait time but also enables you to serve more customers – which can have the tills ringing.

But are my customers tech-savvy enough to use a restaurant mobile ordering app?

It’s a valid question. We have been programmed to believe that technology is a young man’s game. However, that is no longer the case.

Everyone knows that Millennials love a good app. With over 80% owning a smartphone, and the number of millennials downloading lifestyle and shopping apps at 20% higher than any other generation, it would be easy to think that you would be isolating some of your older customer base.

But according to a recent report, older generations are getting just as tech-savvy as their younger counterparts. Baby boomers are becoming increasingly comfortable with new technology like mobile payments, with more turning to their mobiles to place orders and make payments than ever before.

So if your customers want it, what is holding you back?

It is easier than you think to take the plunge with mobile ordering.

With Ordoo, all the hard work has been done for you and incorporating the technology into your restaurant has never been easier. If you want to discuss how Ordoo can slot into your venue, contact one of your sales staff today.

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Read and consider the benefits of mobile ordering to customers and venues alike. We've distilled our insights from years of experience in the industry. Mobile ordering is here - be prepared! 

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