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This is the last mobile ordering update of the year for Ordoo. I’ll be back in 2018 with Ordoo’s weekly updates. 2017 has been a great year for mobile ordering, so I thought I’d have a look back at some of the key highlights…

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  • Over the course of 2017, 58 percent of customers ordered a meal via a website or mobile app.
  • With 1 in 10 apps on a customers phone being a restaurant app, pre-ordering systems are now table stakes in the F&B industry.
  • 57% of fast-casual customers said pre-ordering is a feature they most want to see from quick-service venue’s mobile apps.
  • McDonalds rolled out their pre-order and payment app has been instrumental in their recent Q3 results, luring in more customers and personalising the experience for them.
  • Subway rolled out their new ordering app and trialled a new “Fresh Forward” concept, focusing on digital ordering and customer convenience.
  • Whetherspoons rolled out their table ordering app across their estate of c.1000 venues.
  • Starbucks now process over 10% of the US transactions through their app, up from 6% one year ago.
  • 2 ordering app aggregators in the US, Level Up and Ritual, both raised Series B investments of $10mil+.

According to Mintel’s report on eating out in 2018, nearly one in five diners plans to use mobile ordering to order food more often in the coming year. If 2017 was the year for trying out mobile ordering for both customers and F&B brands, then 2018 is set to be the year for mass adoption and increased usage.

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9 Ways Mobile Ordering can Help Grow your Business – One of the big trends in 2018 is for small F&B businesses to leverage ordering apps and their data to engage with and market to their customers. Apps can help to boost profits through higher average spend and allow venues to reach and satisfy a younger demographic.

Huffington Post UK – 40% of consumers anticipate engaging with an app during their Christmas spending spree, and 51 percent of consumers want to use a retailer’s app for faster purchases. The cost of an investment in a mobile ordering app is now so small, that the risk is near negligible.

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Read and consider the benefits of mobile ordering to customers and venues alike. We've distilled our insights from years of experience in the industry. Mobile ordering is here - be prepared! 

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