Download the full report from PYMENTS Res Tech Mobile Order Ahead.

Ordoo highlights:

  • Waze has partnered with Dunkin’ Donuts to promote ordering ahead while motoring.
  • Order before! Restaurants are tapping into the power of mobile technology to bring consumers customised order-ahead experiences that are revolutionising the industry.
  • The Chick-fil-A app, which debuted in 2016 and is used by more than 2 million users per month, aims to give customers more control over their dining experience.
  • Research has also found that customers using mobile order-ahead apps spend more per visit than customers ordering in-store.
  • All told, 30 thousand restaurants are on the Olo platform — and they have about 45 million consumers who are using us to order ahead and skip the line.
  • In just a few short years, mobile order-ahead capabilities have become an essential feature across a rapidly growing number of quick-service restaurants (QSR) in the U.S.
  • “We might see more restaurant orders happening from the phone before people walk in the door than at the counter in the next 24 months.”
  • In 2015, order-ahead solutions had been deployed at 60,000 locations across the U.S., Priebatsch told Webster. Through 2016, it had grown to feature in 180,000 locations. By the end of this year, projections indicate that ordering ahead will scale to more than 300,000 locations nationwide. To put it another way, by the end of 2017, order-ahead could be in 40 to 50 percent of all QSRs, coffee shops, etc., in the U.S.
  • The average value of an order-ahead ticket comes in 7 to 10 percent higher than the average in-store ticket.
  • Additionally, the labour costs associated with order ahead turn out to be around 30 percent lower.
  • Of LevelUp’s 100,000 active daily users, one-third of them order the same menu item in the same 15-minute window from the same restaurant more than once a week.
  • In the QSR space, 90 percent of interactions still happen in physical locations, which means there’s major growth still to come for mobile order-head.
  • “What we are learning is that Mcdonald’s customers really like skipping the line. Over 50 percent of people that are testing it chose to either pick it up through the drive-through, curbside or counter side.”
  • This “Second Restaurant,” as the Chipotle CFO once described to analysts, added $500 a day in extra sales to some stores, with multiples of that in others, just because of the efficiencies that fulfilling orders in a more streamlined fashion create.
  • Starbucks is testing a mobile-only concept store in Seattle that will shed light on how many, if any, people are needed to check out customers.
  • In the restaurant space, innovations in the ordering process is changing the way that consumers now expect to interact with the places they now go for their breakfasts, lunches, and soon, every meal they eat away from home. Soon consumers will come to expect mobile order ahead and mobile pay to be a de-facto part of their QSR experience.
  • Restaurant operators, the smart ones, are all over this and are putting the pieces in place now to get on the right side of the shift.

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MOBILE ORDERING REPORT

Read and consider the benefits of mobile ordering to customers and venues alike. We've distilled our insights from years of experience in the industry. Mobile ordering is here - be prepared! 

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